Danny Reynolds

I've spent 20 years in technology. Fifteen at Apple, most of them at the Genius Bar, learning how people actually adopt new tools and why they resist them. The last several years at one of the largest cultural institutions in the world, where I lead AI adoption and governance. I built the institutional strategy framework, presented it to senior leadership, co-facilitated hackathons, and shipped production agent systems.

I completed Harvard's Agentic AI program and Section's Head of AI program. But the training I lean on most is older. I'm an archivist and media studies researcher by education, and I've spent real time with magnetic tape, 16mm film, and metadata schemas. When I ask what generative systems preserve and what they erase, that question comes from handling the actual objects.

I also make art. Under the name DREY, I work in photography, digital collage, poetry, and music. Making the work keeps the strategy honest. I know what these tools do to a creative practice because they're inside mine.

The DREY Institute is where I hold the questions that don't fit inside any single institution. Four pillars: tools, theory, ethics, strategy. The gallery and signal archive on this site are part of that project.

I consult on AI strategy, governance, and responsible adoption. I know cultural institutions, arts organizations, and creative teams best, but the clients who call me all sound the same. Leadership wants an AI plan and nobody knows where to begin. The work is practical. Get in touch if that's a conversation worth having.

If you want to follow the research as it develops, join the mailing list.

Based in New York.

LinkedIn →